Jeremy says we should go find people who love product already. Create more customer evangelists. They'll find new customers. More cost effective than finding new customers on your own.
I agree. In my day job at JHU, I am the biggest promoter of using our alumni (and current students) to find new students. That's how I found JHU's graduate program that I took (and loved). It's always nice to have reinforcement of your ideas by experts.
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