Wednesday, September 10, 2008

TCM: Jeremy Epstein (cont.)

Jeremy says we should go find people who love product already. Create more customer evangelists. They'll find new customers. More cost effective than finding new customers on your own.

I agree. In my day job at JHU, I am the biggest promoter of using our alumni (and current students) to find new students. That's how I found JHU's graduate program that I took (and loved). It's always nice to have reinforcement of your ideas by experts.

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