Jeremy Epstein is now talking about embracing your brand fans even if they're product is:
-- branded a little differently than what you would do
-- "homemade"
Because 1 endorsement from a "raving fan" = 50 traditional impressions.
Another tip: Be the connector. Even if doesn't benefit you right away. (Personal addition to this point: Do this with the media as well. Tell your media contacts when you hear a good story idea that has nothing to do with you, your company, your client, etc.)
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