And in our third and final installment, we hear from:
Martin Montorfano, Public Relations Manager, The Humane Society of the United States:
-- "Have a good mission statement. The Humane Society recently adopted 'Celebrating Animals & Confronting Cruelty.' That says it all in terms of what we do."
-- "Be aware of where your communications intersects with your organization's fundraising activities. Because we're a non-profit, donations always have to be back-of-mind in what we're doing."
-- "Know the other organizations in your area and how you stack up against them. Sometimes your job made be made a little easier if you're not seen as the most radical of the organizations out fighting for or against a cause."
Questions for our speaker? Advice he gave that you found particularly helpful? Share now...
And if you didn't see the earlier advice from our other two speakers, make sure you scroll down the page and read it.
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