Additional Tips from Bill Malone

We're feeling lucky today! Because October speaker Bill Malone, Bread for the World, just sent us two more tips to post to the blog. So here you go:

1. In the practice of advocacy PR, you must do more than just inform an audience. You need to build partnerships so that others will act for and with your organization -- turning awareness into support, and support into action.

2. The key strategy of advocacy is encouraging others to "toot your horn" by showing them how they can benefit by doing so, providing objective, third-party credibility: "WE are not the only ones saying what we're doing is great. THEY also are saying what we're doing is great."

Great advice, if you ask me. What do you think?

-- Robin