Friday, May 7, 2010

May Lunch: The Link Between Reputation Management and Social Marketing

WHEN: Wednesday, May 19, 2010 from noon - 1:30 p.m.
WHERE: Bar Louie, 701 7th Street NW, Washington, DC 20001
COST: $22

The U.S. Census Bureau is currently taking on the massive effort of enumerating the entire American population as is constitutionally mandated. Part of this effort is an unprecedented social marketing campaign to increase awareness of the Census with the ultimate objective of ensuring that people fill out their census forms.

This effort is an excellent case study of the interplay between social marketing and reputation management. On the one hand, the media exposure must be sufficiently consistent to ensure that the message gets across and 'sticks' in people's minds. On the other hand, the messenger must be credible in order to ensure that the message will not be summarily discounted. In other words, social marketing and reputation management go hand-in-hand.

May's speakers will discuss the social marketing campaign being conducted by the Census Bureau and then take a step back to look at reputation and reputation management from a conceptual standpoint, using the 2010 Census as a case study.


RSVP required: CapitalCommunicator (at) gmail (dot) com

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