I'm inspired to write this post after reading "What's the Point of Twitter" on (non-DC based) communicator Sarah Morgan's blog. I hear people complaining all the time about Twitter... "what is it?" "why should I use it?" "why do I care what you're doing?" "people write about so many mundane, stupid things" and on... and on... and on...
Sarah captured the point of Twitter beautifully. With one word.
"Human"
Her point...
With Twitter, we see the human side of our colleagues, co-workers, and perhaps online-only friends. It allows us to see sides of people that make them who they are, not just what they do. It's relaly no different than the small talk you make when you attend a networking breakfast, formal dinner or other work-related event. Or one of our CCG lunches. Does your every conversation in these forums revolve around work topics? Probably not. You talk about what's going on in your personal life, a good book you read, a movie you disliked, a recent recipe you tried out and loved... any number of things. And after the lunch, you probably remember better the personal connections.
The point? If you're on Twitter, be human. Talk about your life, not just your work. People will remember you for it. And appreciate the "human" in those you follow. (It's a sentiment I've heard talked about not just by Sarah, but by our own CCG social media guru, Denise Graveline of don't get caught.)
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1 comment:
Excellent point about the importance of appropriately incorporating personal information into social media content.
I invest significant thought and time into the content of the "Strategic Guy" blog. My best read post this month? A recap of my participation at the Komen Race for the Cure, along with photos of my family.
http://strategicguy.blogspot.com/2009/06/of-love-and-support.html
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