Tuesday, November 24, 2009

Non-CCG EVENT: Social Media & Consumer Protection: Finding a Balance

Social media is a way of life and here to stay. Whether it’s Facebook, LinkedIn or twitter, businesses value these tools as a way to reach consumers and build trust, as well as increase their brand presence in a crowded marketplace. However, companies are grappling with how to best use these social media tools, while at the same time take into consideration the ethical and legal issues around consumer protection and privacy.

Three well-respected panelists in the social media and consumer protection areas will address the rise of social media tools and discuss the important issues in order to continue its growth and widespread adoption as a business tool. Attendees will gain a perspective on what their idea of social media is; the business, legal and ethical issues associated with making social media tools available to consumers; privacy-related considerations; and thoughts on best practices and behaviors to help ensure continued growth.

Moderator: Gerard M. Stegmaier, Attorney, Wilson Sonsini Goodrich & Rosati

WHEN: December 1, 2009, from 7:30-9:30 a.m.
WHERE: The Tower Club, 8000 Towers Crescent Drive, Vienna, VA

COST: Member: $ 45.00; Non-Member: $ 75.00; $10 more at the door

Walk-ins will be accepted on a space-available basis.

Register at www.nvtc.org/events

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