Tuesday, January 8, 2008

Do you BigThink.com?

So today's New York Times featured an article about a new social networking web site called BigThink.com (tagline: We Are What You Think).

Read the NYT piece. It's a cool idea: A social networking site for the discussion of "big ideas." It started with the site creator uploading "hundreds of hours of direct, unfiltered interviews with today's leading thinkers, movers and shakers." His hope is that you'll watch the videos and then respond, either with a video of your own, a slideshow, or just a simple text answer. And, eventually, he wants you to upload interviews with the leading "thinkers" that you know.

But will it succeed? I venture to say yes... and not just because of the buzz that I'm sure will be built by the NYT piece. I say "yes" because of the experts they've managed to get on-board -- everyone from novelists and CEOs of large companies to professors, politicians, and (yes, really) yoga masters.

But I say "yes" with a caveat... he's got to get the viewers. One suggestion: Reach out to colleges. Hope university professors will integrate projects dealing with this site into coursework. Get some buzz going in these environments that naturally deal with "big ideas."

I'd love to do a Q&A with the BigThink.com creator for this blog, but first I have to show him that I have the readership to do that. We've got 600+ members in this group. Those of you reading: encourage the other members and other PR and communications professionals to come here and post a comment saying they'd like to hear more from Peter Hopkins. If I get enough support on the site, then maybe I can convince him to answer some questions so I can give you the inside track on BigThink.com.

(And if you think BigThink.com is destined to fail, please let me know why. And comment. For the love of all things holy, comment!)

1 comment:

Victoria said...

Hi There,

Thanks for the post about Big Think! I am Victoria, one of the co-founders. Either Peter or I would be happy to speak with you.
All the best,
Victoria