Ex-spec-tations...

One of our members posted an interesting question to our LinkedIn group recently. His company was asked to provide spec work on an RFP for some web design work. He wanted feedback from others in the industry as to whether this was "standard operating procedure" or not.

My resounding answer: NO!

Truth is, I'm wary anytime someone asks for spec work. You want to know what I can do? I'm happy to share examples of media coverage or past PR campaigns I've run. If I was a web designer, I'd be happy to provide examples of sites we've designed or re-designed. But I'm not going to give away my ideas for free. If I do, you can take them and pay someone else to execute. My value isn't just in my execution, but also in the ideas I generate. Why would I give away that sort of intellectual property for free?

Am I wrong in finding this to be a ludicrous request? And do many solo practitioners find themselves being asked for this?

Kudos to Clever Tchotchkes... this year, from Fixation Marketing

Let's face it. Any of us who serve clients -- or attend trade shows -- find ourselves facing a huge dilemma on a regular basis: What do I use as as an end-of-year gift, a customer appreciation present, or a trade show giveaway? There are the obvious answers, ones I admit I've used in the past -- the branded pen, the branded memory stick... I remember when branded stress balls were all the rage.

One company I worked for gave away canvas bags at trade shows -- and people loved them! You saw people walking around the rest of the trade show floor stuffing other companies' giveaways inside, which meant great advertising for us, the "little guys" compared to many other vendors. And people would search out our booth every year, asking if we had the bags because they liked them and used them so much.

All that said, this year at the holidays, I received what I think is one of the best end-of-year (beginning of the year?) gifts yet: greeting cards.

Fixation Marketing in Bethesda, Maryland, created a box of greeting cards for unusual holidays -- Groundhog Day, Arbor Day, Daylight Savings, Flag Day... They're cleverly designed. They have cute sayings inside. And I'll definitely use them... and remember Fixation for sending them. (I've included the front of the card for Tax Day -- yes, Tax Day -- to the left. Inside it says, "Set Your Money Free.")

So kudos to Fixation for getting creative and providing me with a giveaway that is: unique, useful, and will earn them attention not just with me, but also with those to whom I send the cards.

So now I want to hear from you. What is the best (or worst) tchotchke that you've received or given away, and why did you like it (or not like it) so much?

GrowSmartBiz Conference: Takeaway #1

So yesterday I attended Network Solutions' GrowSmartBiz conference. And now I have the hard task of figuring out where to start as I blog about it. The fact is, despite not being a "small business," I left with a lot of "takeaways." So here goes with my first one...

"I'd rather work with a passionate amateur vs. a bored professional." -- Chris Anderson, editor-in-chief of Wired magazine and author of The Long Tail and Free

OK, that quote may not be word-for-word what he said, but it's pretty dang close.

And I think his point has a lot of merit. It reminds us that when we're going to work with someone -- be it forging a business partnership, hiring a new employee, or creating an event -- we need to look beyond resumes. Why?

Because even someone is the smartest person in the world (or the room), if they're not passionate about what they're doing, they may very well be ineffective... or, at least, less effective.

And just because a resume or a person's experience may not match every criteria you're seeking doesn't meant they aren't the perfect person for the job. Because someone who's passionate -- and eager to learn -- will easily outperform the person who's become complacent.

(Just a few reasons why I so enjoy working on projects with Shashi Bellamkonda from NetSol; Mayra Ruiz; and Bob London of London Ink.)

What do you think? Can passion overcome experience?

-- Robin

NON-CCG EVENT: GrowSmartBiz Conference

So there's this guy, Shashi Bellamkonda. If you don't know him, you should. He's the Social Media Swami at Network Solutions and he's amazing... he knows a ton of people, he's super knowledgeable, and he's all about sharing that knowledge.

His latest undertaking: the GrowSmartBiz Conference.

The keynote speaker? He's snagged Chris Anderson, editor-in-chief of Wired magazine and author of two New York Times bestsellers. (Shashi also calls him "the most insightful and articulate voices at the center of the new economy.")

So for all our small business owners and entrepreneurs... think about attending the GrowSmartBiz conference to learn how to overcome challenges that all small businesses face.

-- Robin