tag:blogger.com,1999:blog-6955717448206748101.post478365728770905433..comments2023-10-28T10:20:51.645-04:00Comments on Capital Communicators Group: Ex-spec-tations...Capital Communicators Grouphttp://www.blogger.com/profile/12126532797214352877noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-6955717448206748101.post-88167296291032283382010-01-29T13:56:33.899-05:002010-01-29T13:56:33.899-05:00Check this article out at Capitol Communications:
...Check this article out at Capitol Communications:<br />http://tinyurl.com/yj3kswqAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6955717448206748101.post-74721630116040504582010-01-26T12:09:27.474-05:002010-01-26T12:09:27.474-05:00I'm curious for those who do spec work if you ...<b>I'm curious for those who do spec work if you have any "guidelines" as to how much spec work you'll do, amount of time you'll spend on spec work, etc.</b><br /><br />My guideline is the value of the work in near term income on the specific project, long term income from repeat assignments (if an ongoing relationship seems likely) and the experience that will qualify me Ken Norkinhttp://kncreative.comnoreply@blogger.comtag:blogger.com,1999:blog-6955717448206748101.post-4738611976875689822010-01-25T14:27:04.653-05:002010-01-25T14:27:04.653-05:00Robb,
There is something to be said about showing...Robb,<br /><br />There is something to be said about showing something if you want to win the business. I followed a similar philosophy once in my job hunt. In my cover letter, I provided ideas about how I would publicize one of the company's products. I still believe the creativity I showed with my ideas helped me land the interview... and, ultimately, the job.Capital Communicators Grouphttps://www.blogger.com/profile/12126532797214352877noreply@blogger.comtag:blogger.com,1999:blog-6955717448206748101.post-12923167840829955742010-01-25T14:23:33.670-05:002010-01-25T14:23:33.670-05:00Agree - Showing past work is the way to go -proof ...Agree - Showing past work is the way to go -proof of your talent. Spec-ing out a whole site is indeed big free work and should be avoided. But, if you want to win the business, I think it is wise to spend just 20 minutes to come up with a very few ideas specific to the potential client. Certainly, if you do not get the account, they will use the ideas anyway. But it shows that you care enough to Robb Deighhttp://www.rdccommunication.comnoreply@blogger.comtag:blogger.com,1999:blog-6955717448206748101.post-75884583640768563062010-01-25T14:15:04.217-05:002010-01-25T14:15:04.217-05:00Definitely case by case. Just remember that RFPs a...Definitely case by case. Just remember that <a href="http://www.rfpdb.com" rel="nofollow">RFPs are plentiful</a> if you know where to look. Always evaluate the time and effort that will go into the proposal and whether the risk is worth the reward. <a href="http://blog.confluentforms.com/2009/10/developing-your-gono-go-decision-tree.html" rel="nofollow">Developing a Go/No-Go decision tree</a> canDavid Kutcherhttps://www.blogger.com/profile/10595261225719571066noreply@blogger.comtag:blogger.com,1999:blog-6955717448206748101.post-53628466126097813802010-01-25T14:13:44.564-05:002010-01-25T14:13:44.564-05:00I'm curious for those who do spec work if you ...I'm curious for those who do spec work if you have any "guidelines" as to how much spec work you'll do, amount of time you'll spend on spec work, etc. And is there any way to "protect" the spec work so that the company can't use it if they don't hire you?Capital Communicators Grouphttps://www.blogger.com/profile/12126532797214352877noreply@blogger.comtag:blogger.com,1999:blog-6955717448206748101.post-35639931538608300912010-01-25T14:11:27.812-05:002010-01-25T14:11:27.812-05:00Yes, spec is awful. As much as they hate it, creat...Yes, spec is awful. As much as they hate it, creative businesses of every size from freelancers up to global ad agencies do spec.<br /><br />We can debate endlessly whether the reasons for doing spec ever outweigh the well-understood reasons for not doing it. And I fully respect those who stick to a hard and fast no spec policy. But I believe they are out-numbered by those that decide on spec on Ken Norkinhttp://kncreative.comnoreply@blogger.comtag:blogger.com,1999:blog-6955717448206748101.post-17780589177901314832010-01-25T13:53:30.474-05:002010-01-25T13:53:30.474-05:00Ah, spec work in a RFP. The bain of every agency&#...Ah, spec work in a RFP. The bain of every agency's existence. My firm is strongly against Spec Work and we recommend that <a href="http://blog.confluentforms.com/2008/10/not-all-requests-for-proposals-are.html" rel="nofollow">every firm be selective</a> with the <a href="http://www.rfpdb.com" rel="nofollow">RFPs</a> that they invest in with their time and effort. But don't be afraid to David Kutcherhttps://www.blogger.com/profile/10595261225719571066noreply@blogger.com